How to Use X for Your Business

How to Use X for Your Business

May 21, 2021

X is a powerful platform for businesses to connect with their audience, increase brand visibility, and drive engagement. With its real-time communication capabilities and vast user base, X offers numerous opportunities for businesses to grow and succeed. In this comprehensive guide, we will explore how to use X for your business effectively, from setting up your profile to leveraging advanced features and best practices for maximizing its benefits.

1. Setting Up Your X Business Profile

a. Create Your Account
  1. Sign Up: Visit the X website and sign up for an account using your business email address.
  2. Choose a Username: Select a username that represents your business. It should be short, memorable, and reflective of your brand (https://help.twitter.com/en/using-twitter/create-twitter-account).
b. Complete Your Profile
  1. Profile Picture: Upload a high-quality profile picture, typically your business logo, to help users recognize your brand.
  2. Cover Photo: Add a cover photo that represents your brand and visually complements your profile picture.
  3. Bio: Write a concise and engaging bio that describes your business, what you offer, and includes relevant keywords. You can also add a link to your website or a specific landing page (https://business.twitter.com/en/basics/set-up-your-twitter-profile.html).
  4. Location and Website: Provide your business location and website URL to help users find more information about your business.
c. Pin a Tweet

Pin an important tweet to the top of your profile. This could be a special offer, an announcement, or a piece of content that represents your brand well. Pinning a tweet ensures that it's the first thing visitors see when they visit your profile (https://help.twitter.com/en/using-twitter/advanced-tweetdeck-features).

2. Building Your Audience

a. Follow Relevant Accounts

Start by following relevant accounts in your industry, including influencers, competitors, and potential customers. This helps you stay informed about industry trends and engage with a broader audience (https://www.hubspot.com/twitter-marketing).

b. Engage with Your Audience

Engage with your audience by liking, retweeting, and replying to their tweets. Active engagement helps build relationships and encourages followers to interact with your content.

c. Promote Your X Profile

Promote your X profile on other marketing channels, such as your website, email newsletters, and other social media platforms. Encourage your existing customers and followers to follow you on X for updates and special offers (https://www.neilpatel.com/blog/twitter-marketing/).

3. Creating Engaging Content

a. Types of Content

Diversify your content to keep your audience engaged:

  • Tweets: Share short, compelling messages that provide value to your audience.
  • Images and GIFs: Use high-quality images and GIFs to capture attention and make your tweets more engaging.
  • Videos: Share short videos to showcase products, provide tutorials, or share behind-the-scenes content.
  • Polls: Create polls to engage your audience and gather feedback.
  • Threads: Use threads to share longer stories or detailed information in a series of connected tweets (https://business.twitter.com/en/resources.html).
b. Content Calendar

Plan and schedule your content to maintain consistency:

  • Create a Content Calendar: Plan your tweets in advance and schedule them using X's native scheduling feature or third-party tools like Hootsuite or Buffer.
  • Mix Content Types: Ensure a mix of promotional, informational, and entertaining content to keep your audience engaged.
  • Monitor Performance: Regularly review your content performance and adjust your strategy based on what resonates best with your audience (https://www.hubspot.com/social-media-content-calendar).

4. Leveraging Hashtags

a. Research Relevant Hashtags

Identify and use hashtags that are relevant to your industry, audience, and content. Tools like Hashtagify and RiteTag can help you find popular and trending hashtags related to your niche (https://www.wordstream.com/blog/ws/2016/06/27/twitter-hashtags).

b. Create Branded Hashtags

Develop unique hashtags for your brand, campaigns, or events. Branded hashtags can help increase brand awareness and foster a sense of community around your brand.

c. Join Trending Conversations

Participate in trending conversations by using popular hashtags. Engaging with trending topics can increase your brand’s visibility and relevance (https://www.socialmediaexaminer.com/how-to-use-twitter-hashtags-for-business/).

5. Running Ad Campaigns on X

a. Types of X Ads

Utilize different types of X ads to reach your marketing goals:

  • Promoted Tweets: Amplify the reach of your tweets by promoting them to a larger audience.
  • Promoted Accounts: Increase your follower count by promoting your account to users who may be interested in your brand.
  • Promoted Trends: Promote your hashtag or trend to appear in the trending section, increasing its visibility.
  • Promoted Moments: Create and promote moments that tell a story through a collection of tweets (https://business.twitter.com/en/advertising.html).
b. Targeting Options

Take advantage of X’s advanced targeting options to reach your ideal audience:

  • Demographic Targeting: Target users based on age, gender, location, language, and other demographic factors.
  • Interest Targeting: Reach users based on their interests, behaviors, and activities on X.
  • Custom Audiences: Create custom audiences from your existing customer lists, website visitors, or app users.
  • Lookalike Audiences: Expand your reach by targeting users who are similar to your best customers (https://business.twitter.com/en/advertising/targeting.html).
c. Budgeting and Bidding

Set an appropriate budget and bidding strategy for your ads:

  • Daily or Lifetime Budget: Decide whether you want to set a daily budget or a lifetime budget for your ad campaign.
  • Bidding Options: Choose between automatic and manual bidding based on your campaign goals and experience with X ads.
  • Ad Scheduling: Schedule your ads to run at specific times when your target audience is most active (https://www.hubspot.com/twitter-ads).
d. Ad Performance Tracking

Monitor and analyze the performance of your ads to optimize your campaigns:

  • X Ads Manager: Use X Ads Manager to track key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS).
  • A/B Testing: Conduct A/B tests to compare different ad creatives, targeting options, and bidding strategies to identify what works best.
  • Adjust and Optimize: Regularly review your ad performance and make data-driven adjustments to improve your results (https://business.twitter.com/en/advertising/ads-manager.html).

6. Analyzing Your Results

a. X Analytics

Use X Analytics to track the performance of your profile and content:

  • Tweet Activity Dashboard: View key metrics such as tweet impressions, engagement, and link clicks.
  • Audience Insights: Gain insights into your audience demographics, including age, gender, location, and interests.
  • Follower Growth: Monitor the growth of your followers over time to understand the effectiveness of your strategies (https://analytics.twitter.com/).
b. Custom Reporting

Create custom reports to track specific metrics and measure your success:

  • Set Goals and KPIs: Define clear goals and key performance indicators (KPIs) for your X marketing efforts.
  • Custom Dashboards: Use X’s custom dashboards to track the metrics that matter most to your business.
  • Regular Analysis: Regularly analyze your performance data to identify trends, successes, and areas for improvement (https://www.hubspot.com/social-media-analytics).

7. Best Practices for Using X

a. Consistency and Frequency

Maintain a consistent posting schedule to keep your audience engaged. Aim to post regularly, but avoid over-posting, which can overwhelm your followers (https://www.neilpatel.com/blog/twitter-strategy/).

b. Engage with Your Audience

Respond to comments, mentions, and direct messages promptly. Engaging with your audience builds relationships and shows that you value their feedback and interaction.

c. Monitor Industry Trends

Stay updated with industry trends and news. Share relevant updates and join conversations to position your brand as a thought leader in your industry (https://www.hubspot.com/twitter-marketing).

d. Use Visuals

Incorporate images, videos, and GIFs into your tweets to capture attention and increase engagement. Visual content is more likely to be shared and remembered by your audience (https://www.wordstream.com/blog/ws/2017/07/10/twitter-visual-content).

Conclusion

X offers a wealth of opportunities for businesses to connect with their audience, build brand awareness, and drive engagement. By setting up a professional profile, building your audience, creating engaging content, leveraging hashtags, running ad campaigns, and analyzing your results, you can harness the power of X to grow your business. Stay updated with the latest features and trends on X to continuously optimize your strategy and achieve your marketing goals.


For further assistance on leveraging X for your business and optimizing your social media strategy, consider partnering with Eastmoor Digital. Schedule a discovery call today at Eastmoor Digital Discovery Call or call us at 302-514-7003. Let our experts help you maximize the potential of X to grow your business and achieve your goals.